Lead - Digital Marketing - Internet/Online

About the Role

- We are seeking a passionate and self-driven Digital Marketing Leader with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth.

- The person would be responsible for driving traffic to the website, engaging prospective customers and being one of our customer acquisition champions.

- He/ she would have the freedom to dictate performance marketing strategies & develop plans to acquire new customers for the company.

- The candidate should be able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance.

- Leverage paid channels to drive top funnel, lead velocity and improve conversions.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey.

- Explore new channels for customer acquisition Measure, track and report on performance marketing efforts through structured dashboards.

- Lead, motivate, mentor, and grow the digital marketing function within the marketing team.

Minimum requirements

- Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

- Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), etc.

- B2B/ SAAS product experience would be a big plus.

- Highly organized and autonomous, but also collaborative and able to work cross-functionally.

- Ability to make decisions in changing environment, anticipate future needs and drive results.