Posted By
Posted in
Sales & Marketing
Job Code
876112
About the Role
- We are seeking a passionate and self-driven Digital Marketing Leader with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth.
- The person would be responsible for driving traffic to the website, engaging prospective customers and being one of our customer acquisition champions.
- He/ she would have the freedom to dictate performance marketing strategies & develop plans to acquire new customers for the company.
- The candidate should be able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance.
- Leverage paid channels to drive top funnel, lead velocity and improve conversions.
- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey.
- Explore new channels for customer acquisition Measure, track and report on performance marketing efforts through structured dashboards.
- Lead, motivate, mentor, and grow the digital marketing function within the marketing team.
Minimum requirements
- Proven experience managing customer acquisition efforts in paid channels with quantifiable results.
- Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), etc.
- B2B/ SAAS product experience would be a big plus.
- Highly organized and autonomous, but also collaborative and able to work cross-functionally.
- Ability to make decisions in changing environment, anticipate future needs and drive results.
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Posted By
Posted in
Sales & Marketing
Job Code
876112
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