Lead - Digital Marketing - FMCG

Digital Marketing Lead - FMCG - Delhi NCR

Job Description : This role will be responsible for planning and managing marketing campaigns in electronic and digital formats that promotes the companies brand. Primary responsibilities include planning media buying, building campaigns, analysing metrics, and identifying trends to drive business growth for the business.

Client Details : Our client is one of the market leaders in the category they operate in. They are well known brand and growing consistently over the years. They are looking for a Digital Marketing Lead , this role is based in Delhi NCR.

Description :

The Key responsibilities of the role include :

- Responsible for devising and driving eCommerce and digital initiatives for the brand

- Develop and execute digital campaigns & digital media for the Brand

- Develop and driving eCommerce and digital initiatives across the various product range

- Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives

- Closely work with media agencies and external vendors to develop and drive digital/ electronic initiatives across all the product ranges of the brand

- Create media advertising from briefs and work with brand managers to develop electronic communication

- Understand global/ India digital trends and gain insights which can be adapted for the business

- Should be able to demonstrate expertise in content development, social media initiatives, SEO/SEM, establishing measurable KPI and ensuring target achievements

- Should be able to demonstrate the impact of digital initiatives on driving trials/business

- Should have handled/exposed to various analytical/tech tools - e.g. Google ad words, FB insights etc

Profile :

An ideal candidate would be someone with:

- 5 to 9 years of overall relevant experience

- Some experience in the FMCG Industry is preferred

- Should have worked with agencies and strong in communication skills

- Education from a reputed MBA Institute.

Job Offer :

- This is an excellent opportunity to work in a growing category in a leadership role. This role will have a strategic impact on the overall organisation.

- For a confidential discussion about this role please contact Ujjwal Singh on +91 124 452 5432

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