Lead - Digital Marketing - FInancial Services firm

KEY ROLES AND RESPONSIBILITIES :

DIGITAL CAMPAIGN DESIGN AND EXECUTION :

- Spearhead a team of marketing specialists to deliver and run the digital marketing campaigns.

- Create innovative campaign ideas and benchmark against the best in class to deliver high customer engagement.

- Develop engaging, creative & innovative communications & design strategy for the campaigns.

- Develop the media plan & execute the campaign.

- Work with agency ecosystem & cross-functional teams within the function (tech, analytics, search)to successfully deliver the campaigns & maximize the output.

- Create a milestone charters campaign by campaign.

MOBILE APP MARKETING :

- For key digital properties, develop a mobile app ecosystem.

- Lead the team to ideate, visualize and create apps, end-to-end from UI/UX, to content, app development, marketing.

- Drive performance marketing metrics for app.

- Should have knowledge of performance marketing& analytics tools tools like Flurry /Appsflyer /AdJust /HasOffers /MAT/Appsalar, Omniture/Mixpanel/Google Analytics Premium.

- Drive app rankings & SERP via ASO.

VIDEO PRODUCTION :

- Undertake video marketing initiatives to promote these campaigns via videos.

- Ideate and create videos with the help of an agency ecosystem.

MANAGEMENT OF DIGITAL ASSETS :

- Management of campaign pages on owned assets, relevant microsites and content portals

- Create annual campaign calendars in accordance with the brand & business strategy to drive traffic and engagement of these assets.

- Assess and manage campaigns across touch points