Lead - Digital Marketing - Financial Services Firm

Lead Digital Marketing - Financial Services

Will be handling Digital marketing portfolio :

- Organic Traffic Strategies & Planning

- Extensive business driven Keyword research, Keyword portfolio Management , Driving CTR , Driving Traffic

- Manage various digital assets (Website, customer portal, app) and channel orchestration (SEO, SEM, Email, Chatbot etc. )for optimizing cost

- Collaborate with PR agencies and partners for content placements on high relevance platforms

- Responsible for revenue planning, allocating budget, managing P&L and supervising cost of acquisition incurred by various campaign lines

Digital strategies management :

- Responsible for creating charter for all projects pertaining to digital platforms. Define key requirements, scoping, resources & timelines for projects and supervise the execution with multiple projects teams

- Create strategic GTM plans for different products for sales growth

- Collaborate with business stakeholders to identify opportunities and integrate offline process with digital journeys to create seamless process

- Responsible for evaluating the profitability of identified projects for sponsorship and showcasing the performance of the live projects

Data driven programs :

- Own and drive different data programs to understand customer behavior and utilize existing data to create remarketing strategies

- Designed and triggered digital KPI reports dashboards and tableau by creating singular data repository from multiple data tables