Lead - Digital Marketing - D2C

We are looking for a Digital Marketing Lead in Gurgaon to spearhead our marketing initiatives for our health food ecommerce platform. In this role, you will develop and implement innovative digital marketing strategies to drive traffic, enhance brand visibility, and increase sales.

- Minimum 5 years hands-on experience in marketing for a consumer tech platform/D2C brand/Tier-1 marketing agency is a must.

- Folks with B2B experience will not be relevant for us now.

Key Responsibilities:

1. Create and execute a comprehensive digital marketing strategy across SEO, SEM, email, and social media.

2. Optimize the ecommerce website for user experience and conversion rates.

3. Lead and analyze digital campaigns to measure performance and ROI.

4. Collaborate with content creators to produce engaging, SEO-friendly content.

5. Manage and mentor a team of digital marketing professionals.

Qualifications:

1. Degree in Marketing or related field.

2. 5+ years of digital marketing experience, preferably in the health and wellness sector.

3. Strong analytical skills with proficiency in Google Analytics and digital marketing tools.

4. Proven track record in managing successful digital campaigns.