Lead - Digital Marketing/Campaign Efficiency - NBFC

Lead Digital Marketing - Campaign Efficiency | NBFC

Our Client is focused on lending, asset management, wealth management and insurance with employee base 20k across India.

Roles and Responsibilities:

- Responsible for driving end to end campaign efficiency for App businesses.

- Campaign efficiency needs to run like project with 2 KPIs - ensuring that leads are reaching call center on real time along with variables which can define priority & ensuring higher conversions at call center. Second KPI is totally dependent on first KPI but will be measured separately.

- Business Engagement & ownership

- Engagement with performance team for funnel understanding to build efficiency

- Daily engagement with business call center campaign managers to understand the business nuances and handling the same in solution

Data Intelligence:

- Getting data view created of leads movement to call center.

- Bringing TAT, priority of leads and other variable view in dashboards

- Working closely with Data IT team on proposed solution for realtime communication

Campaign Monitoring & improvement:

- Driving team towards finding new segments and using the same for continuous TAT improvement

Creating framework across all businesses for A/B testing framework and monitoring results.

Desired Candidate Profile:

- 5-8 years of experience

- 3-5 years experience into Financial industry with digital marketing experience

- Excellent data related acumen for taking business decisions and create growth path

- Understanding of mobile app industry i.e. technology & data understanding (like segmentation)

- Should have experience about mobile app communication platforms