Lead - Digital Marketing Analytics - KPO

WE ARE LOOKING OUT FOR A DIGITAL MARKETING ANALYTICS PROFESSIONAL with hands on experience.

- We use world class analytics, software, UX and a deep understanding of data to provide a range of compelling financial services products. Our primary market is currently the UK with development and production facilities in Chennai and Delhi, India.

- We acquire customers through direct-to-customer channels including TV, digital and email. We also acquire customers through a range of partnerships with affiliates, lead providers and other companies.

- In 2016, partnerships accounted for 56% of new business activity, and there is a focus on growing the number of partnership channels in 2017, to drive growth and spread any risk represented by a small number of large partners.

POSITION SUMMARY :

- This role will provide the day to day leadership to the partnerships team based in Chennai, who manage all commercial partnerships within Global Analytics. Focusing on the development of existing partners to drive a better customer experience and further revenue, through using a data driven approach.This could be through the improvements in risk modeling, optimizing the lead purchase model and customer journey.

- In addition, the team will support the development of new partnership opportunities through the sales cycle, compliance due diligence and integration.

- This role is required to enable a bridge between the head of partnerships, Matt Cochrane, based in the UK and the partnerships team, product, operational, risk and marketing teams in Chennai.

- There will be opportunities to take on wider responsibilities across the marketing function in particular in coaching on analytical approaches and modelling.

CRITICAL BUSINESS ACTIVITIES :

- Day to day leadership to the partnerships team in Chennai

- Help translate team strategy to on the ground deliverables and with prioritisation

- Enable the 2 direct reports to spend time on the strategic activities

- Managing the operational relationships with partners

- Provide weekly performance analysis on the partnerships

- Identifying new partnerships as potential routes to market

- Modelling potential business opportunities

- Provide analytical coaching and support to the team

- Serve as a decision maker for strategic decisions, taking into account quantitative insights as well as other qualitative factors like market conditions

- Cross-functional engagement to provide co-ordination, escalation and ad-hoc support

- Develop a broad knowledge of the activities across the marketing function

- Work closely with the compliance team to ensure all activities within partnership development and the wider marketing team are compliant

COMPETENCIES AND EXPERIENCE :

Technical Skills and Experience

- 3 to 4-years relevant experience in Digital Marketing Analytics and Business Intelligence roles.

- Previous people management experience

- Comfort in a data- and metrics-driven environment employing analytics in decision making

- Strong background with Microsoft Word applications, including Word, Excel, and PowerPoint

- Exemplary time-management skills in a high-energy, multi-tasking environment

- Excellent verbal and written communication suitable for 3rd party relationships

- Demonstrated record of outstanding work quality, productivity, and teamwork

Competencies Required :

Communicating Information : Being able to effectively communicated with both external and internal partners is a key for this role as the role holder needs to build strong relationships with partners and influence internal stakeholders to deliver results.

Evaluating Problems : A large portion of the role involves reviewing data and information to understand what is driving those outputs, and then performing analysis to prove/disprove those hypotheses. Off the back of which a solution can be generated and implemented, the business needs these to be driven by data.

Processing Details : Completing work to a high quality first time and on schedule is of upmost importance, with the ability to manage multiple tasks through scheduling and planning.

Interesting Role. Lets connect to discuss in detail. Komita +91 8800747887