Lead - Digital Marketing Analytics - eCommerce - IIT/NIT

Lead - Digital Marketing Analytics - eCommerce - IIT/NIT

- Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps

- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives

- Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV)

- Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement

- Work closely with in-house teams and maintain client relationships through scheduling regular meetings to go through reports and provide actionable insight