Lead - Digital Marketing

About the job

Mandatory Skills:

- Min. of 6+ Years experience in Google Ads and Social Media Ads.

- Experience in handling overseas accounts.

- Exceptional Communication Skills

- Should have worked with an eCommerce Marketing Agency for at least four year

- Experience in Amazon is a plus

Responsibilities:

- Assisted in executing all aspects of our digital marketing work, including social media channels and Amazon ads.

- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Identify the latest trends and technologies influencing our industry.

Requirements:

- Expertise in Google Ads & Social Media Platforms.

(Amazon is a plus)

- Should have worked with Marketing Agency at least for 4+ years

- Experience in Email Marketing is a plus

- Good knowledge of online marketing tools and best practice

- Exceptional verbal and written communication skills

- Experience in handling overseas accounts.

Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate