Lead - Digital Marketing

We are looking for candidates with a minimum of 4 years experience in Digital marketing.

Responsibilities:

- End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads

- Research and execute key aspects of the paid campaign such as audience research, account structure, etc

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements And Skills:

- Minimum 4 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Meta, and other ad platforms strategies and techniques

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert

- Experience with A/B and multivariate experiments

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement