Lead - Digital Experience & Propositions/Product Innovation

Digital Experience And Propositions Lead/product Innovation

Location: Mumbai

Experience: 7.0 - 10.0 Years

JD:

- Deep understanding of the consumer

- Build best in class consumer value proposition for digital segment

- Track and report the performance of each of the consumer/ product segments

- Collaborate with internal and external stakeholders to launch products/services/initiatives and track the effectiveness of these launches.

Key responsibilities :

- Value Proposition: Understanding market and competitive landscape to develop best-in-class value issue proposition including differentiated services that would appeal to the specified segment

- Collaborate with product teams to ensure that range of product, product features, product pricing and operational dynamics are meeting the needs of consumer segments

- Develop a strong network of external partners that would be relevant and value-adding so that win-win collaboration opportunities can be developed

- Drive the experience charter with the gamut of the business, responsible for identifying the user needs, defining product constructs and user journeys

- Map customer journeys across each element in the app and web and compare/ benchmark with leading digital brokers in the market and identify areas of continuous improvement

- Track customer funnel metrics on a daily basis, identify areas of leakage and monitor for control and highlight deviations for immediate corrective actions

- Help interpret and define a product vision and strategy from Digital Business perspective

- Work with product leadership to define a product strategy and roadmap as Digital Business representative