Lead - Digital Analytics

Responsible for overall maintenance of the web site health, including development, implementation and maintenance of the organization's website analytics platforms and to ensure that the website data collections meet the business needs of the organization

Manage the technical aspects of Google Analytics / Adobe Analytics - including defining requirements, ensuring data integrity of new and existing tracking, and owning the maintenance and administrative functions of web analytics.

Duties/Responsibilities/Work Deliverables:

- Serve as subject matter expert on digital analytics platforms (Google Analytics, and Adobe Analytics)

- Proactively monitor core Google Analytics data sets for oversight including data quality and appropriate configurations to meet business needs

- Provide Google Analytics data/tracking validations, data testing and troubleshooting assistance, including supporting validations on campaign tracking implementation

- Utilize Google Analytics, Webmaster tools (Google Search Console) and XML sitemaps to audit sites to uncover corrections and updates needed

- Assist in Adobe Analytics implementations, set up and oversight

- Assist in Adobe Test & Target and Recommendations set up and optimization

- Manage implementation/deployment of tracking tags across websites, from initial setup to associated tool configurations

- Implement and update 3rd party tags associated to analytics platforms, testing, usability, SEO, SEM, etc. for collecting and reporting on web activity

- Test, audit and verify tags are implemented properly

- Work collaboratively with front and back end development teams to deliver and release tagging updates into production environments

- Work with vendors to resolve tracking discrepancies

- Run regression testing for code review and data/tagging audits

Requirements

- Bachelor's degree, Master's preferred (especially MBA)

- 5+ years- experience with two or more digital analytics tools: Google Analytics and Adobe Analytics required.

- Adobe Test & Target; Search & Promote a plus,

- Developer experience configuring / troubleshooting Google Analytics, Adobe Analytics, Adobe Test & Target, Adobe Search & Promote, recommendation engine.

- Strong business and/or marketing background, especially in digital analytics, digital marketing, or digital optimization

- Prefer experience working with large, global companies

- Flexibility and willingness to take on various tasks and adapt to a dynamic business environment

- Analytical thinking ; Business acumen

- Detail-oriented, self-starter with ability to multi-task

- Excellent communication skills (written and verbal)

- Demonstrated success using metrics to improve engagement, lead generation and/or conversion

- Solid knowledge of user experience principles as well as best practices and evolving trends in digital analytics

- Ability to interact and collaborate with both business and technical colleagues

Skills Requirements:

- Google Analytics, Google Analytics Universal upgrades. Google Tag Manager [2+ years]

- JavaScript/jQuery 5 years

- HTML/HTML5: 7+ years

- CSS/CSS3

- W3C DOM methods and properties

- 7+ years maintenance experience tagging and configuring web analytics solutions/platforms, regression testing