Lead/Demand Generation - IT Products

- The requirement is for a talented and motivated marketing professional with experience in planning and driving integrated B2B global marketing IT programs

- Planning and managing Demand Generation Programs

- To Develop and run market research based sales campaigns

- Assist in creation of integrated digital media campaigns including emailers, webinars, online campaigns ads, white paper programs, events

- Formulating the business plan for my territory, ensuring detailed and strategic account planning

- Work with service providers to identify and target individuals, accounts and industry segments and user/buyer communities

- Ensure brand guideline compliance and furthering/reinforcing of our key brand messages

- Train sales leadership in Salesforce.com process, templates, best practices and governance

- Research; understand prospects' products, competition, and industry, marketing goals and objectives, business requirements and ROI objectives.

Brief profile description

- Professional with Marketing experience of around 5 to 10 years.

- Experience on Demand generation including hands on work experience on Sales force.com

- Understand of solutions like Marketo/Eloqua including BI tools like Hoovers/Crush etc

- Good inter personal & communication skills, PR experience, relationship & account management ability

- Leadership skills and ability to motivate the team

- A tactful & creative person who can thrive in challenging positions. Work with strong ethics & integrity standards.

Renila