Lead - Data Scientist
Position Purpose:
Solution and deliver analytics offerings for the bank to drive revenue or enable cost optimisation. Build models, move them to production and maintain/ enhance on an ongoing basis in production. Become an analytics consultant and evangelist within the bank finding analytical solutions to business problems.
Position Responsibilities:- Work closely with the data warehouse team/other business teams to obtain relevant data for implementation. Be comfortable working with structured / unstructured data sources and be conversant to perform secondary research to explore third party data sources to enrich existing data
- Support the overall digital acquisition strategy by focusing on segmenting/ predicting response rates for leads which are a pre-requisite for improving response rates
- Create/supervise building of models around channel migration ,cross sell , upsell and support the overall customer engagement strategy
- Support the implementation of various technology(recommendation engine, campaign management solution, CRM) /data enablers(Creation of data sets ,mart etc) for the analytics practice within the bank
- Implementation of specific use cases on big data platforms .