Lead - Customer Engagement & Retention - BFS/Healthcare

Client: Zolve.com

Fintech Startup HQ in New York

- Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.

- Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.

- Leads analysis of the customer lifecycle to identify different consumer cohorts (high performing, at-risk cohorts etc), understand their motivations and develop incentive & rewards schemes that drive ARPUs.

- Design new functions and workflow to improve customer experience and drive the growth of customer value.

- Collaborate with cross-functional teams to improve the product, value proposition and drive growth.

- 3-12 years working in D2C User retention and engagement

- Highly strategic and analytical; strong Excel skills required

- Should have hands-on experience using one of the Marketing automation tools (MoEngage, Clevertap) building and managing user journeys

- Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing

- Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated

- Experience in the gaming, fintech industry will be a plus.

- Experience working cross-functionally with growth, creative, data and cx teams.

This role is based out of Bangalore