Lead - Customer Analytics - SAS/Python - General Insurance

What would you do?

You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.

You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.

In this role, you will be working in a fourth generation programming language designed as the standard of data access, transformation and reporting used to gather and analyze data and information about operations for end to end data warehousing and analytics.

What are we looking for?

We are looking for individuals who have the following skillset:

- Marketing and Customer Analytics

- Adobe Analytics

- SQL (Structured Query Language)

- Statistical Analysis

- Problem-solving skills

- Detail orientation

- Results orientation

- Strong analytical skills

- Written and verbal communication

Roles and Responsibilities

In this role, you need to analyze and solve moderately complex problems

- You are required to create new solutions, leveraging and, where needed, adapting existing methods and procedures

- You are required to understand the strategic direction set by senior management, clearly communicate team goals, deliverables, and keep the team updated on change

- Your primary upward interactions are with your direct supervisor

- You may interact with peers and/or management levels at a client and/or within Accenture

- You will be provided with guidance when determining methods and procedures on new assignments

The decisions that are made by you will often impact your team

You would be an individual contributor and/or oversee a small work effort and/or team.

Role - Business Analyst

Industry Type - IT Services & Consulting

Functional Area - Data Science & Analytics

Employment Type - Full Time, Permanent

Role Category - Business Intelligence & Analytics

Education

UG :Any Graduate

PG :Post Graduation Not Required

Key Skills

- Base SAS

- Google Analytics

- Consulting

- Macros

- SQL

- Customer analytics

- Publishing

- Architecture

- Artificial Intelligence

- Digital marketing

Lead Customer Analytics - Python, SAS, Analytics, Campaign manager, Google Analytics, Adobe Analytics