Lead - CRM & Digital Marketing - eCommerce

Experience in product management of a digital product

Primary Responsibilities:

- Execute campaigns on CRM tools across different channels (website, social media, calling, SMS, Whatsapp, etc.); track progress and automate reports and processes using various CRM tools

- Analysis & Insights: Derive insights from CRM data on customers, dealers, painters - and feed into the marketing team and senior management to guide strategic decisions

- MIS & Reporting: Lead the design and development of CRM reporting dashboards, establish templates and processes for regularly sharing the campaign results

- CRM Adoption: Drive adoption of CRM among users, take initiatives such as organizing trainings (in co-ordination with Sales and Consumer Services teams), monitoring and tracking usage metrics, resolve issues in CRM

- CRM Customization: Act as interface between user teams and developers in managing customizations and change requests

- Define the roadmap for B2B digital products and services. POC development and shortlisting viable models for production

- Extensive benchmarking across industries to evolve customer journeys for all relevant B2B customers

- Effectively engage with the IT team to translate business requirements into digital offerings

- Create and implement robust CX principles that will govern the design, development and iteration processes of all digital B2B products

- Coordinate with key members from Sales, Marketing, Services to ensure that the digital products are effectively deployed and actively contributes to business success

Requirements:

- Experience:7 to 8 Years