Lead - Content Syndication - Media & Broadcasting

Job Description:

Job Title: Lead - Content Syndication

Location: Mumbai

Experience: 15+ Years

Job Summary:

- We are looking for an experienced and strategic Content Syndication Lead to spearhead our content distribution efforts and maximize lead generation.

- This role requires a strong understanding of content syndication platforms, lead qualification processes, and the ability to manage cross functional teams to deliver impactful results.

- As the Content Syndication Lead, you will play a critical role in expanding our audience, driving engagement, and generating high-quality leads aligned with business goals.

Roles and Responsibilities:

Strategic Planning:

- Develop and execute a comprehensive content syndication strategy to meet lead generation and marketing objectives.

- Identify new syndication opportunities and platforms to expand the company's reach.

Stakeholder Management:

- Build and maintain strong relationships with movie producers, ensuring access to high quality content and collaborative opportunities.

- Establish partnerships with buyers, channels, labels, and aggregators to ensure effective content distribution and partnerships.

- Act as the primary point of contact for all external syndication partners, negotiating terms, agreements, and deliverables.

Vendor and Partner Collaboration:

- Build and maintain relationships with syndication partners, platforms, and agencies.

- Negotiate contracts, budgets, and deliverables with external vendors.

Content Distribution and Campaign Management:

- Oversee the end-to-end syndication process, including selecting relevant content, managing its distribution, and tracking performance.

- Collaborate with internal teams to align distributed content with business objectives and target audience needs.

Lead Management:

- Drive qualified leads through syndication efforts and collaborate with sales teams for lead nurturing.

- Implement and monitor lead scoring to evaluate the quality and readiness of leads for sales handoff.

Team Leadership:

- Lead and mentor a team of content syndication specialists.

- Foster collaboration between the syndication team and other internal departments, such as content marketing, demand generation, and sales.

Performance Analysis:

- Track, measure, and report on campaign performance metrics, including impressions, clicks, conversions, and ROI.

- Use insights to refine and optimize syndication strategies for maximum effectiveness.

Compliance and Branding:

- Ensure all syndicated content adheres to company branding guidelines, messaging, and compliance standards.

- Work with legal and compliance teams to manage any third-party content usage policies.

Requirements and skills:

- Educational Background: Bachelor's degree in marketing, Communications, Business, or a related field.

- Experience: 15+ years of experience in content syndication, digital marketing, or lead generation roles.

Technical Skills:

- Proficiency in marketing automation tools (e.g., HubSpot, Marketo).

- Familiarity with analytics tools (e.g., Google Analytics).

- Knowledge of lead generation processes and metrics.

Soft Skills:

- Strong communication and organizational skills.

- Attention to detail and the ability to multitask in a fast-paced environment.

- Analytical mindset with a results-driven approach.

- Experience in B2B marketing, specifically in SaaS, IT, or related industries.

- Knowledge of account-based marketing (ABM) strategies.

- Expertise in budgeting and managing large-scale campaigns.