Lead - Content & Communication - BFSI

Our client is India's first invoice discounting marketplace that connects individual and institutional investors with high-growth businesses looking for working capital. Founded in 2015 by IIT Kanpur alumni, this innovative platform enables micro, small and medium-sized enterprises gain access to working capital by selling their unpaid receivables. The investors in turn earn low-risk high returns through a short-term investment.

This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.

As a Content & Communication Lead, you will be responsible for creating and spearheading communications strategy and content management.

What you will do:

- Ideating and maintaining a content and communications calendar aligning with the overall marketing and company goals

- Content writing & editing: blogs, articles, whitepapers, newsletters, reports, ad copies, etc

- Being responsible for all internal and corporate communications

- Helping with PR, branding activities, events, social media marketing, etc

- Providing content for emails, landing pages, sales and product collaterals

- Preparing product launch related content and communication

- SEO & keyword research

- Brainstorming and ideating new concepts for campaigns

- Functioning as the central team helping other functions in the organisation with all communication requirements

- Working with designers and digital marketing team to increase website traffic and organic leads

- Aligning all communications to position company as a thought leader in the industry in accordance with the company's vision

Desired Candidate Profile :

What you need to have:

- Post graduate degree in relevant field

- 5-6 years of relevant experience

- Experience in social media and content marketing

- Sound knowledge of Wordpress and social media platforms

- Strong SEO skills

- Prior startup and B2B experience are preferred

- Excellent team player with great communication skills