Lead - Content - Auto/Agriculture/BFSI

Content lead

Key Responsibilities:

- Content Oversight: Act as the primary liaison for the video editing team, responsible for the meticulous review and approval of produced videos, ensuring alignment with brand standards and objectives.

- Feedback Management: Provide comprehensive feedback on work generated by video editors and influencers, conducting market suitability assessments to optimize content relevance and effectiveness.

- Leadership in Influencer Marketing: Assume leadership of the influencer marketing team, orchestrating seamless communication channels and meticulously approving scripts to drive impactful influencer campaigns.

- Strategic Leadership: Direct both the video editing and influencer marketing departments, providing strategic direction to ensure the team's collective output achieves organizational goals and resonates with target audiences.

- Content Strategy Development: Spearhead the development and execution of comprehensive content strategies, leveraging market insights and performance analytics to drive engagement and brand growth.

- Cross-Functional Collaboration: Collaborate closely with cross-functional teams including marketing, creative, and social media, ensuring content consistency and alignment with broader business objectives.

- Continuous Improvement: Remain abreast of industry trends, emerging platforms, and best practices, leveraging insights to innovate content strategies and maintain competitive advantage.

- Performance Monitoring: Monitor key performance indicators (KPIs) and metrics, leveraging data-driven insights to evaluate content initiatives and optimize performance.

- Team Development: Foster a culture of collaboration, creativity, and excellence, providing mentorship and professional development opportunities to empower team members and drive continuous improvement.

Preferred Qualifications:

- Bachelor's degree in Marketing, Communications, Media Studies, or related field.

- Extensive experience in content creation, video editing, and influencer marketing, with a proven track record of successful campaigns and projects.

- Exceptional leadership skills with the ability to inspire and motivate teams to achieve objectives and surpass expectations.

- Outstanding communication and interpersonal abilities, with a demonstrated aptitude for collaborating effectively with diverse stakeholders.

- Strategic mindset with a focus on driving results and achieving business objectives through innovative content strategies.

- Proficiency in content management systems (CMS), analytics tools, and project management software.

- Strong problem-solving skills and adaptability in fast-paced environments, with the ability to prioritize tasks and manage multiple projects simultaneously.

- Creative flair and a passion for storytelling, coupled with meticulous attention to detail and a commitment to delivering exceptional content experiences.