Lead - Consumer Research - Conglomerate

- The jewellery arm of a large Indian conglomerate is looking for a consumer and product research lead.

- In this role, you should be committed to providing clear and meaningful human & product insights.

- This role needs both new age ethnography and product research in equal parts to become successful. Therefore, prior experience in both disciplines is a must.

What will you work on:

- You will design, implement and analyze different researches to help the Product creation teams understand the key product success principles clearly

- You will create meaningful consumer segmentation and prioritization for business & brand teams

- You will test & analyze new prototypes for the intended consumers and help arrive at the most optimal solution

- Build the right balance of in-person and automation research insights for product excellence, benchmarked with world class brands like Uniqlo, Decathlon and Nike.

Who will you work with:

- You will partner with the jewellery design, R&D, brand and category teams to develop hypotheses, lead research & analysis and synthesize findings across sources into a clear and concise story that address the brief across learning agendas.

Key Requirements:

- Bachelor's/Master's degree in Product design / Lifestyle design / Industrial design / Jewellery design/ Design research or equivalent combination of education and experience and training.

- Min 6 years of overall research experience

- At least 4 years of demonstrated experience in physical product research where you have directly led all aspects of a project - from planning to in-field execution to insight delivery.

- Experience with designing and delivering user research with mixed methods

- Strong interest and curiosity in experimenting and modifying research methodologies to improve efficacy

- Excellence in moderating and facilitating user interactions

- Discipline in documentation

- Strong ethics

Location: Bangalore