Lead - Consumer Insights - FMCG

Company : FMCG

Designation : Consumer Insights Lead

Location : Mumbai

Budget : 60-65 LPA

Team of 8-10 people

Mix testing studies that involve leading and working on innovation projects across the world thus landing efficiencies at scale.

- Idea / idea screening tests including running homegrown / in-house screening tools

- Concept, Product & Concept product tests

- Pack tests

- Advertising - TV & digital - pre-testing

A big, growing & even more important part involves building new solutions and capabilities at scale to address various business pain points. Some of these include :

a) Strategic Rewinds & deep dives to unlock growth.

b) Diagnostic deep dives focused on Brand Equity/ Mkt share / Penetration movements.

c) Custom solutions designed for easy access to performance management metrics (dashboards/mobile apps)

d) Meta analysis to unearth growth opportunities.

e) AI enabled tools designed to optimise quality of stimulus to improve chances of success.