Lead - Consumer Insights - FMCG

Executive Hiring is looking for a Diversity Talent for a role as Lead - Consumer Insights, for one of the Large MNC's, based at Mumbai.

Bachelors and/or Masters Degree in Political Science, Sociology, Anthropology, Literature - preferred Agency + FMCG ( Mandatory ) of strong experience in both consumer and market insights.

- Will be responsible for shaping and managing research needs: from defining and deepening our knowledge on who our audience is today and tomorrow, to growing the company's understanding of consumers attitudes, to bringing to life the consumer's voice

- Lead qualitative analysis of consumer behavior, market trends and competitive landscape to highlight improvements, growth opportunities and new markets. Making sense of multiple data sources to spot trends and patterns.

- Design and implement research project to meet the needs of the marketing/content question and can determine which methodology best serves the purpose

- Track societal trends and consumer behavior, social media listening, collect and synthesize information from research academicians, derive insights from 360- view/understanding of consumer

In case of this interest to you, please forward your resume mentioning CTC.

For any further clarity, please feel free to reach out to Sanjoy @ + 91 9046968619 at the earliest.