Lead Business Analyst - Internet/Online

Lead Business Analyst - Upto 40LPa

- Excellent analytical abilities : Data driven and understanding of key analytical techniques

- Hands on : Any Web analytics tools (Omniture,Localytics, MixPanel, GA, Flurry, etc), Excel

- Experience of quantifying impact of product features for sales conversion improvement, A/B testing, attribution modeling, campaign analysis etc.

- Champion of user behavior understanding on digital platforms (website, mobile applications etc.)

- You will work closely with business leaders, product managers, subject matter experts to design/define, measure and track suitable metrics for efficiency and effectiveness of business

- Influence product, content and user acquisition roadmap for website and mobile through high quality digital analytical insights and recommendations

- Drive customer conversions and increase customer delight via system interventions designed based on data driven insights

- You will be responsible for modeling complex problems and processes using various analytical tools and methods

Mandatory Skills - Tableau, SQL, Advanced Excel