Lead Business Analyst - Digital Analytics

Discipline : Business Operations

Industry : Business Analysis

Primary Responsibilities :

- Designing solutions to enhance the user experience on SiteCatalyst

- Building reports/dashboards and case studies on products (Tools: Report builder, Sitecatalyst)

- Regular interaction with stakeholders to understand the new requirements

- Managing and Implementation of SiteCatalyst contents on Adobe website (Tools: Manual implementation, DTM and Tag manager)

- Product/business/support monitoring and analyzing the performances

- Building social community and monitor performance (Tools: Adobe Social, Adobe Forums and Adobe twitter handle)

- Managing team objective tied to KPI/KRA

- Able to translate business requirements into advanced technical solutions to continually optimize measure and improve outcomes

Qualification/Required Skills :

- Minimum 3+ years of experience in developing solution using SiteCatalyst (Must have)

- Minimum 2+ years of experience in building reports/dashboards using SiteCatalyst (Must Have)

- Exposure of managing SiteCatalyst contents on website (Tools: Manual implementation, DTM and Tag manager) (Must have)

- Experience in working with a marketing/Business intelligence environment

- High level experience in data analysis techniques

- Strong proficiency in MS word and Powerpoint

- Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer etc.

Desired : Excellent Communication skills and team handling skills

Assets :

- Enthusiastic and self-motivated, with the ability to lead projects proactively

- Meticulous attention to detail, with an overall passion for continual improvement

- Innovative and creative, with a logical and methodical approach to problem solving

- Credible and articulate, with excellent communication, presentation and interpersonal skills

- Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

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