Lead Business Analyst/Associate Manager - Business Analytics - AdTech

Position: Lead Business Analyst /Associate Manager - Business Analytics

Experience: 4 to 8 yrs

Location: Mumbai / Bangalore/ Hyd/ Noida

CTC: 25 to 35 lacs lacs

Client: One of the Top3 MNC Adtech Company

Brief:

Someone who has worked on Customer and Marketing Analytics - more from the business side. Worked on projects like customer experience, user engagement, and retention.

Should have min 4+ years of relevant experience in marketing/product/online customer success in a technology company or Startup.

Roles and Responsibilities

1. Monitor Business KPIs and build an in depth understanding of the business across the entire data funnel, suggesting key opportunities for growth

2. Provide actionable data driven insights and recommendations to relevant teams and suggest detailed execution plans to help with planning and decision making

3. Run product experimentation across the funnel and do continuous rounds of A/B testing to understand user behavior and optimize the business metrics

4. Create compelling visual representations of data, automate reports & setup alerts to enhance consumption and usage of data

5. Solve complex challenges related to product, user experience, performance and scale

Qualification and Experience

- Bachelors in technology and Masters in Technology or Marketing

- You should have 4-8 years of experience in a techno-commercial role or as an analyst in an internet business. (E-commerce / Ad Tech Background shall be preferred)

- You should be strong at data analysis using SQL or another similar tool and comfortable with large volumes of data

- You understand technology and are passionate about building a career in the Internet space.

- You have exceptional written and verbal communication skills.

- Firm decision-making skills and ability to influence stakeholders whilst delivering on projects

- A good understanding of product analytics and experimentation is required

If you have the following, Apply for the Role:

- Self-starter who can work in an entrepreneurial environment

- Work experience in Marketing Analytics, Product Analytics, Digital Marketing, Experimentation or related fields

- Demonstrated analytical skills, combined with business judgment and ability to influence business decisions

- Ability to create and foster cross-functional networks and manage without authority

- Excellent communication skills, with the ability to construct simple and impactful messages from complex analysis

- You understand technology and are passionate about building a career in the Internet space

- Proficient in MS Excel

- Experience with SQL/Tableau, knowledge of R/Python would be good.

- Strong understanding of statistics and probabilistic methods.

- Basic knowledge of Google Analytics/Google AdWords

Kumar