Lead - Branding - Paint/Homebuilding Industry

Branding Lead - Experienced in Paint/ Homebuilding industry

Key responsibilities :

Leadership of Group Brand Strategy :

- Driving Brand metrics of Recall, Usage, Imagery, Volume and Market Share, Leading Strategic Brand planning, Go To Market plans, Leading Integrated Marketing Communications, Driving consumer and customer insights through Research and Market Analytics ,Driving CRM and loyalty programs, Marketing team capability building& driving Consumer connect activities for B2C & B2B segments.

Strategic Planning and Annual Marketing Plan :

- Establish a clear Brand Strategy.

- Prepare marketing plan for Trade and Customer in line with the Business Plan.

Brand Management :

- Appropriate positioning of Brand & product line to TG at large.

- Enhanced the Top TOMA score of the brand through various consumer engagement programs (ATL, BTL & Digital).

Media Communication & Tie up :

- Developed media relation strategy ,seeking high level placement in Print, Broadcast and Online Media, E-commerce through web page across segments ,ATL campaigns through News & GEC genre for increased Brand awareness.

Performance Marketing :

- Will be responsible for Cost per sale, cost per click etc.