Lead - Branding & Creative Marketing

Leader Branding & Creative Marketing

About:

They are looking for a Leader, Branding & Creative who would play a key role in building an effective brand image to realize the vision of impacting a billion people through the Company's various products, initiatives, and experiences.

Responsibilities:

- The incumbent will work with the wider marketing team and the product teams across the business, and would be the owner and guardian of brand messaging, design, and tone of voice across the business.

- Lead, plan and direct all phases of creative & brand development work from concept to completion

- Ensure brand & creative policies, standards, practices, and initiatives align with greater organizational strategy and direction

- Interpret organizational requirements to produce effective creative concepts and designs

- Develop, plan, execute and manage all strategic marketing campaigns and promotional activities, and communications across all channels such as print, broadcast, social media, and online platforms to ensure that products and services meet customers' expectations and to build credibility of brands.

- Duties include planning company advertisements, monitoring brand campaigns, revising presentations, and shaping brand standards

- Produce new ideas for company branding, promotional campaigns, and marketing communications

- Implement creative vision and become the point of reference for any creative plan that makes its way to the customer

- Be a brand guardian, with a strong point of view on copy, design and creative approach across all mediums

- Promote excellence in design thinking and a creative strategy for services, products, and programs

- Research, study and evaluate current trends and technologies to adopt the most effective trends, tools, and techniques

- Lead, mentor, and coach internal creative teams and agencies (when relevant) in order to grow creative capability and produce best in class work

- Develop and monitor the approved calendar of events