Lead - Branding - B2B Segment - Manufacturing Firm

- We are looking for a Branding Lead(B2B) for a leading Manufacturing organization.

Job Role :

- Develop strategy to enhance the organisation reputation keeping in mind corporate and business objectives and lead execution of appropriate initiatives.

- Liaising with the agencies.

- Developing and executing Brand campaigns including New Product Launch campaigns, marketing collaterals (online and offline) for the regions.

- Monitor external conditions and competition in order to provide strategic insights on latest trends and unique market practices and formulate appropriate execution plans.

- Act as a bridge and enabler for Group Communications for various businesses, providing timely and relevant counsel and support for important events, including campaigns, quarterly results, crisis management, etc.

- Building Content and Communications strategies for enhancing brand equity.

- Leading the team to create necessary content and narratives for different communication objectives and channels, including the design and execution of campaigns with the overall objective of enhancing brand equity.

- Develop a brand identity framework for to enable coordinated and consistent messaging.

- Provide strategic direction and supervision to the internal communications function.

- Enable leaders with powerful messaging for both external and internal events.

- Supervision of relevant communication collaterals including publications.

- Creating communities on social media who help become our brand advocates.

- Events, Exhibitions & Awards, Help evaluate participation in various awards, events and exhibitions, Supervision and guidance on events and exhibitions and helping craft content for such events, Overseeing execution of such events, both external and internal to enhance digital presence.

- Strategize content and grow presence across the various digital avenues, including social media like LinkedIn, Instagram, etc.

- Coordination with internal teams to source right stories that can be amplified both, internally and externally.

- Monitor digital analytics to gain insights, take corrective action and spot opportunities.