Lead - Brand Strategy - Advertising Firm

Job Overview:

- You will be at the forefront of our strategic planning efforts. Your primary responsibility will be understanding the target audience and their challenges and positioning our clients' brands as the perfect solution. You will delve into market data to generate insightful analytics, helping to shape effective marketing strategies that enhance our client's sales and brand presence.

Key Responsibilities:

- Identify target audiences and their problems, positioning clients' brands as solutions to these needs.

- Develop strategic plans for engaging with clients' products at the right time and place.

- Leverage brand positioning and competitor analysis to craft effective marketing strategies.

- Conduct comprehensive research to gather market insights and identify trends.

- Analyze market data to generate intelligent and actionable analytics.

- Create compelling storytelling to convey brand messages effectively.

- Collaborate with creative, media, and client service teams to implement strategic plans.

- Provide strategic recommendations to clients to boost their sales and brand engagement.

Key Skills:

- Research: Ability to conduct thorough market research to gather relevant data and insights.

- Analysis: Strong analytical skills to interpret market data and generate actionable insights.

- Storytelling: Exceptional storytelling abilities to create compelling brand narratives.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, Communications, or a related field.

- Proven experience in brand strategy, marketing, or a similar role.

- Strong understanding of market research and data analysis techniques.

- Excellent communication and presentation skills.

- Creative thinker with the ability to develop innovative solutions.

- Ability to work collaboratively in a fast-paced environment.