Lead - Brand Strategist

Responsibilities:

- Collaborate with cross functional project teams to motivate, create and implement short and long-term platform, on ground and online marketing strategies.

- Defines scope, recommends approach and execution of strategy and strategic planning projects for clients

- Writing clear and insightful briefs, involving inspiring and informing creative teams

- Identify marketing problems, perform research, analyze trends/results to determine strategic implications

- Partnering with the creative team to craft "big ideas"/360 degree ideas, communication Strategy and Planning for Brand Building, consumer experiences, Mainline and Digital Campaigns

- Develop creative briefs that inspire clients and creative teams alike to come up with idea development and implementation

- Stay current on users, marketing trends, interactive trends, best practices and digital experiences with an eye towards our client base

- Stay on point on research and data mining, in order to understand the consumer and market dynamics in any specific market

- Proactively identify new opportunities for client growth, enforce processes and best practices across all engagements

- Consistently identify needs client may not recognize and ensure that approaches and solutions are linked to objectives and future needs

- Participate in strategic development of new business

- Strong presentation, verbal and written skills as well as proven ability to develop well-written documents and presentations

- Develop and manage a junior strategic planning team

Qualifications/Requirements:

- 4 years + account planning experience, leading teams and client engagements, experience in digital strategy is a plus

- Strong understanding of brands with proven experience in delivering effective strategy

- Strong understanding of brands and the role of digital in the wider media landscape

- Proven ability to manage and set client expectations

- Strong presentation, verbal and written skills as well as proven ability to develop well-written documents and presentations

- The drive to help others succeed and reach their peak

- Ability to manage multiple tasks concurrently in a deadline-driven process