Lead - Brand Planning & Marketing - Architecture Industry

Brand Planning and Marketing Lead - Architecture Industry

Key responsibilities:

- Rx to OTC brand switching consultation

- Developing different engagement programs for architectural companies (Organizing conferences, workshops)

- Analysis of different therapeutic segments, markets

- Analysis of different Infrastructure market segments, potential, 4Ps

- Brand positioning and Brand communication for different brands

- Competitive analysis, market analysis to design marketing campaigns

- Brand positioning and brand communication

- Planning and recommendation of brand architecture

- Planning and execution of brand workshops

- Defining the brand purpose and the brand world

- Consumer research, in-depth consumer behavior understanding, insight mining

- Competition products mapping, analyzing application segments and to find out gap areas in existing portfolio and new product development

- Identification of potential markets for products launch, re-launch and brand extension

- Working on different promotional tools and 360o marketing plan for different products

- Perception analysis and strategy recommendation based on that for different products

- Inputs in creating the brand identity (brand name, logo)