Lead - Brand Management - Stocks & Commodities Trading Firm

4 - 7 Years

Mumbai

Posted 4 years ago

#Marketing #Brand Management #Marketing Communications #Online Marketing #Social Media #New Product Development #Sales Promotion #Advertising #Consumer Insights #Market Research #Campaign Management

About the Company :

It is India's only stocks and commodities trading and investing league which encourages participants to drive towards excellence in money-making skills to deliver superior returns in the trading and investing arena in a real-time environment, with real money and real returns.

Location : Mumbai

Experience : 4 - 7 Years

CTC : 8 - 14 Lakhs

Vacancy : 2

Job Description:

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Planning and execution of all communications and media actions on all channels, including online and social media

- Assisting with product development and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales.

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands

- Analyzing the success of marketing campaigns and creating reports

- Supervising advertising, product design and other forms of marketing to maintain consistency in branding

- Organizing events such as product launches, exhibitions and photoshoots

Job Requirement :

- Brand awareness - a clear understanding of brands and the marketing mix.

- Analytical skills and attention to detail

- An understanding of trends and an ability to respond to customer's wishes

- Creativity and an ability to produce innovative and original ideas

- Experience with and an understanding of market research

- Time and project management skills, including the ability to work on multiple projects at the same time

- An ability to think strategically and come up with campaigns

Working Days : 6 Days a Week