Lead - B2B Marketing & Modern Trade - Electricals/Infra Sector

Lead B2B Marketing & Modern Trade

Primary Focus of the role:

- Develop and implement B2B brand strategy as per organisational goals. Digital First strategies.

- Creative business mind to work on topical content, launches, campaigns & content.

- Manage and develop Modern Trade vertical.

- Bring content management expertise on board.

- Partner with Digital Business team on project basis.

Roles and Responsibilities:

B2B Marketing:

- Knowledge of Technology, Electrical, Digital Infrastructure or similar B2B product category.

- Understanding of various B2B channels - Distributors, Panel Builders, system integrators etc.

- Understanding B2B Influencers - Consultant, contractors, Subject experts etc.

- Build communities as per topic / customer zone.

- Participate and develop content for webinar, knowledge series, exhibitions and events.

- Co-ordinate with product team for product launches & promotions.

- Digital tools experience like E-learning, Sales Navigator is added advantage.

Modern Trade:

- Responsible for driving various modern trade format of company - Innoval, Studio, SIS etc.

- Plan launches and footfall driving program in partnership with distributors and local team.

- Lead generation programs for modern trade vertical.

- Manage Design upgradation, new design and fabrication as per project plan.

- Develop roadmap of modern trade vertical.

- Monitor ROI of each module.

Content Management:

- Co-ordinate with product team for content development.

- Develop campaign-based programs in speciality area - Data Centre, Energy Efficiency, IOT etc

- Participate and develop content for webinar, knowledge series, exhibitions.

- Knowledge of Modern B2B platform promotions, influencer tie-ups and brand collaborations.

- Understand product portfolio and markets of the company.

- Make content flow for Blogs and Partnership platform.

- Develop content for website and e-catalogues.

- Manage offline catalogues and pricelist.

Data Analysis:

- Monitor periodical performance of brand through brand equinity and CSAT survey.

- Update organization with recent trends in the industry. Present competition analysis.

- Understanding of analytic and intelligence tools.

- Novateur Electrical & Digital Systems Pvt. Ltd.

- GLI/ 2019/ JD /V.1

Behavioral Competency (Circle level):

- Level - Personal Excellence / Team /Organizational

- Performance Excellence

- Customer Engagement Excellence

- Process Excellence

- Productivity Excellence

- People Excellence

- Relationship Excellence

- Initiative Excellence

- Adaptive Excellence

Functional /Domain Competency:

- Digital marketing

- Experiential marketing / CX

- Modern Trade

- Website / Digital Assets Development.

- Content Planning and development.

- Analysis

- Creative briefing.

Qualifications, Experience and Role Specific Knowledge/ Skills:

Experience:

- 7-9 years of experience preferably from core B2B brand Electrical, Technology and Digital Infrastructure sector.

- Mix experience of agency and client is added advantage.

- This role will perform responsibilities in collaboration with panelled agencies as per their scope and expertise. Hence experience of managing agencies is must.

Qualification : MBA / BE / Diploma

Proficiency : Content Marketing & Modern Trade.

Skills : Digital Marketing, Content Marketing and Modern Trade.