Lead - B2B Marketing - FMCD

B2B Marketing:

- Knowledge of Technology, Electrical, Digital Infrastructure or similar B2B product category.

- Understanding of various B2B channels - Distributors, Panel Builders, system integrators etc.

- Understanding B2B Influencers - Consultant, contractors, Subject experts etc.

- Build communities as per topic / customer zone.

- Participate and develop content for webinar, knowledge series, exhibitions and events.

- Co-ordinate with product team for product launches & promotions.

- Digital tools experience like E-learning, Sales Navigator is added advantage.

- Co-ordinate with product team for content development.

- Develop campaign-based programs in speciality area - Data Centre, Energy Efficiency, IOT etc

- Participate and develop content for webinar, knowledge series, exhibitions.

- Knowledge of Modern B2B platform promotions, influencer tie-ups and brand collaborations.

- Understand product portfolio and markets of the company.

- Make content flow for Blogs and Partnership platform.

- Develop content for website and e-catalogues.

- Manage offline catalogues and pricelist.