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Manmohan Mullick

Director at Vanguard Human Resources

Last Login: 27 August 2024

Job Views:  
324
Applications:  173
Recruiter Actions:  10

Job Code

1418811

Lead/Associate Director - Marketing/Communications/Assets & Solutions

14 - 20 Years.Mumbai
Posted 3 months ago
Posted 3 months ago

Role of the Growth & Strategy Marketing Team

The Growth & Strategy Marketing Team works with Chief Strategy Officer to bring business strategy to life across the organization. The team then translates the business strategy into Marketing and Communications (M+C) programs across the firm.

Job Title: Marketing & Communication Assets & Solutions Associate Director

Position Description:

As part of 2025 strategy, we are scaling our services using a new GenAI platform called the Reinvention Console (RC) that enables our 700k+ employees to originate, sell, and deliver work better, faster, and more consistently. The Marketing & Communication Assets & Solutions Associate Director will be responsible for developing and executing the marketing strategy for the ARC, ensuring consistency in solutions go-to-market both internally and externally. The Associate Director will be the representative and voice of M+C when collaborating with other teams such as change management, offering development, learning, and platform teams. The role reports directly to the M+C Lead for Growth & Strategy.

The Assets & Solutions M+C Lead will:

- Create a unified industrialized marketing approach for the ARC - consistently applied, allowing quality standards and adoption at speed.

- Ensure guidance for internal and external development and activation of solutions across M+C. This includes quality assurance for key elements such as solution narratives, unique selling propositions, client stories, and thought leadership.

- Collaborate with key M+C functions who own the development of marketing content and implementation of solutions (industry, function, services, GO, markets, client relationship marketing, and people engagement).

- Build and maintain relationships with key senior stakeholders and serve as the M+C subject matter expert and collaboration partner to other teams working on the console (change management, offering development, platform designers, legal, knowledge management).

- Develop a deep understanding of how M+C operates and connect the dots across M+C and ARC teams to ensure there is no duplication and our teams work together to foster greater adoption and usage of the reinvention console.

- Review and adapt approach based on key performance metrics, insights, and a data-led mindset.

Preferred Experience and Skills:

- Education: 4-year college degree

- Work Experience: Minimum of 14 years of marketing and communications experience

- Business experience working in a global organization preferred, with a focus/interest in external positioning and capability-led marketing campaigns

- Detail driven with a passion for content, process, and program management experience

- Executive presence, impeccable writing and presentation skills, and a strategic, data-led mindset

- Relationship builder with the ability to turn complex issues and opportunities into simple and powerful narratives.

- Knowledge of core marketing communications essentials, including message development, campaign strategy & execution, internal communications, account-based marketing, and client story development.

- Strong strategic, analytical thinking skills, with demonstrated excellence in creating and articulating integrated sales & marketing programs

- Strong organizational skills, with ability to successfully manage multiple assignments simultaneously while collaborating with a team of marketing and communications professionals.

- A focus on team development and flexibility to accommodate global meetings, across all geographies.

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Posted By

user_img

Manmohan Mullick

Director at Vanguard Human Resources

Last Login: 27 August 2024

Job Views:  
324
Applications:  173
Recruiter Actions:  10

Job Code

1418811

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