Lead Assistant Manager/Senior Manager - Campaign Management/Analytics - Advertising Firm

Campaign Management/Analytics (Lead Assistant Manager-Senior Manager)

- Working on the reports, databases and campaign specific target Segments for campaigns based on the campaign calendar and continually refining the same for specific plays, tactical course corrections, and ad-hoc marketing and sales leadership requests.

- Working to ensure marketing dashboards are processing sanctified and clean data, investigate anomalies and aberrations in patterns on an ongoing basis

- Benchmarking performance against targets across all marketing channels and advising on KPIs based on performance analysis

- Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data

- Analyzing online user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution

- Spotting opportunities to try innovative new methodologies and improve the analytical procedure

- Any other operational, cost, or statistical analysis needed by the marketing leadership on an ad-hoc basis.

- Have Good Communication Skills.

- Have also experience in Either SAS or SQL (Mandatory)