Lead Analyst - Marketing Analytics - Bank

Given below the position details with a Leading Bank :

Role/ Job Title: Lead Analyst / Marketing Analytics

Location - BKC Mumbai

Role Synopsis:

- Work towards maximization of customer conversions and engagement through analysis of past campaigns and improvement of future Marketing Communications to customers.

- Provide Analytics leadership to create and enhance campaign performance, work with campaign team to coordinate on insight to action, enabling better performance of the overall marketing analytics stack

- Create POC's of new ideas, scale them into solutions, and able to drive the team with technology thought leadership, automation, and bring in new ideas

- Using statistical tools to identify, analyze and interpret patterns and trends for diagnosis and prediction.

- Coordinating with Data Engineering, Campaign management, and MarTech teams to ensure detailed analysis of Marketing performance.

- Setup process efficiencies in data analysis, lead and develop a team of data analysts.

Qualifications -

- B.Tech / M.Tech / M.Sc. in Quantitative fields from a premier Institute

- 8-13 year work experience as Data Analyst/Scientist. Banking domain knowledge is desirable.

- Proven experience as an analytics Manager or Data Scientist with prior experience of leading people, experience in Marketing/Campaign Analytics desirable

- Hands on experience of SQL, Python/SAS/R, Excel, and PowerPoint. Knowledge of visualization tools is a plus

- Hands on knowledge of Statistical/ML methods of Regression, Segmentation, Decision Trees

- Methodical and logical approach to problem solving

- Strong Communication skills, Organizational abilities, and Stakeholder Management