Lead Advertising & Content Strategist

Job duties:

Advertising and Brand Strategy

1. Develop and implement comprehensive advertising and brand strategies, focusing on creating high-quality content for landing pages, ad copies, website copy, and resources.

2. Take charge of the advertising content roadmap and oversee the content rollout across multiple channels, ensuring a strong creative vision and persuasive messaging.

3. Collaborate with cross-functional teams to understand business goals and tailor content initiatives to support their objectives.

Content Creation and Management

1. Oversee the creation of high-quality content for advertising and branding initiatives, ensuring that the messaging is persuasive, aligns with the brand strategy, and effectively communicates the value of Hexnode's platform.

2. Collaborate with the analytics team to gather insights on content performance and use these findings to inform future content creation efforts, making data-backed decisions for content planning and execution.

3. Coordinate with other teams, such as SEO and social media, to optimize content for maximum visibility and discoverability across various channels.

Sales Enablement and Collaboration

1. Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of Hexnode's platform.

2. Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.

3. Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development

1. Continuously enhance advertising, branding, and content marketing skills and industry knowledge through self-study, webinars, and workshops.

2. Build relationships with other advertising and content marketing professionals in the industry to exchange best practices and insights.

Requirements:

1. Bachelor's Degree in Marketing, Communications, or a related field or, Enginering with relevant experience.

2. Minimum of 3 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.

3. Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.

4. Experience working with cross-functional teams, including sales, marketing, and product management.

5. Knowledge of endpoint security solutions and the broader IT security landscape is a plus