Posted By
Posted in
Sales & Marketing
Job Code
1274918
Acquisition and Activation Lead - NRI - BANK
Job Description:
Given below position details with a Leading Bank :
Job Purpose:
- Strategic role in NRI Banking Vertical reporting into Head of Product and Strategy.
- Champion the digital customer acquisition by crafting strategy and owning the CX onboarding roadmap for the highly valuable and premium customer segment of non-residents.
- Contextualize customer, market and competitor trends and disruptions and drive cross-functional teams to strategize and execute initiatives for improving key business metrics
Job Responsibilities:
Primary Responsibilities:
- Assess trends and customer behavior using analytics to identify, analyze and implement new innovations
- Continuous assessment of acquisition funnel, identifying and prioritizing initiatives by business impact and execute the end-to-end product strategy from inception
- Collaborate with Channel, digital, Engineering, Applications and other stakeholders to build and run acquisition journeys that deliver business objectives
- Lead conversion rate optimization on the acquisition journeys to increase customer acquisition
- Incorporate customer & business feedback into acquisition strategy, effectively negotiating tradeoffs & conflicting priorities
Secondary Responsibilities:
- Consistently analyze competitors and global industry leaders & fintechs to identify gaps in the existing acquisition journey & experience and develop deep understanding of latest innovations, digital disruptions and new & upcoming trends
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Posted By
Posted in
Sales & Marketing
Job Code
1274918