LAVA International - Media Planning & Buying Role

- Recommend and allocate budgets to the platform, monthly

- Determine the best media outlet mix for the digital campaigns

- Optimize ad campaigns according to geographic exposure, frequency, time spans and more

- Allocate budgets and monitor costs

- Evaluate the success of media strategies and campaigns

- Manage to buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance

- Assist in analysis of research to develop strategies and tactics

- Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process

Requirements :

- Proven experience as a Media Planner; experience in digital media is preferred

- Broad knowledge of media channels

- Familiarity with campaign evaluation metrics and media buying

- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)

- Excellent communication and teamwork skills

- An analytical mind with an aptitude for statistics and math

- Strong decision-making skills