Laureate Networked Institutions - AVP - Marketing

- Develop and Lead Marketing Team

- Manage and coordinate all marketing(ATL), advertising and promotional staff and activities

- Analysis of current market conditions and competitor information

- Develop and implement marketing plans and projects for new and existing products

- Manage the productivity of the marketing plans and projects

- Monitor, review and report on all marketing activity and results

- Work with Brand and Media Engagement teams to agree appropriate media channels and develop campaign media strategies.

- Lead the development of creative briefs and ensure that marketing communications are characterized by the highest creative standards

- Developing agencies to achieve optimum output.

- Identifying target markets and developing strategies to communicate with them.

- Manage and coordinate all marketing, advertising and promotional staff and activities

- Conduct market research to determine market requirements for existing and future products also studying competitors' products and services

- Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans.

- Liasoning with internal stake holders to achieve objectives.