Landmark Group - Sr Manager - CRM Finance - CA

Role & Responsibility:

- Set up systems for campaign performance tracking and Promotion effectiveness reporting

- Preparation of regular Dashboards and MIS with variance analysis and presentation to the business users

- Preparation of Cost Benefit Analysis of various campaigns proposed.

- Analysis and summary of campaign performance (what worked well and learnings)

- Performance reporting against agreed KPIs for each business

- Preparation of the Group CRM budgets in discussion with the business finance and marketing heads

- Monitoring of actual expenses based on agreements / budgets including allocations to Landmark Group Companies in India based on agreed principles

- Assessment of vendor performance for deriving the variable fee payout

- Design robust processes to provide campaign objectives with adequate controls

- Good financial, accounting and analytical skills

- Good presentation and communication skills

- Attention to details