Landmark Group - Manager - Customer/Market Research

Job Description :

- The Landmark Group, founded in 1973, has a diverse portfolio of retail and hospitality brands. It has successfully grown into one of the largest and most successful retail conglomerates in the MENA region with an entrepreneurial culture focused on delivering exceptional value. The Group employs over 55,000 people and operates over 2,400 outlets covering 30 million square feet across 20 countries in the Middle East, North Africa and India region.

- The Group offers an attractive, tax-free compensation salary, annual incentive, benefits including family medical and annual family return tickets, and an opportunity to grow your leadership career with a strategic team within one of the most successful and fastest growing retailers in the region.

Responsibility Areas :

1. Customer Research/Analytics -

a. Analyze consumer preferences to determine the potential sales of a product or service

b. Segmentation - Bucket customers according to purchase behaviors

c. Recommend Marketing/Merchandising strategy according to the customer profile

d. Propose AB test in UI UX bases the user behavior/segment

e. Work towards improving NPS score

f. Conduct CSAT surveys, Focus group studies as and when required

2. Market Research/Analytics -

a. Conduct research on specific market conditions

b. Competitor Mapping - Analyze prices, Promotion, Supply Chain propositions

c. Gather data on consumers, competitors and market conditions

d. Use statistical software to analyze and interpret data

e. Simplify complex data into a user-friendly format such as graphs, charts and other visual aids

f. Prepare and present reports to management

3. Support in Management reporting and other COMM operations as and when required

4. Stakeholder Management : Working with E commerce Head, Category, Merchandising and Marketing leads to ensure project deliveries

Skills and Qualifications :

- Degree in Mathematics, Computer Science, Economics, or Statistics

- 3+ years experience as a Research/Business/Data Analyst/Consultant

- Proven analytic skills, including mining, evaluation, analysis, and visualization

- Technical writing experience in relevant areas, including queries, reports, and presentations

- Strong R, SQL or Excel skills with the ability to learn other analytic tools

- Practical experience in statistical analysis using statistical packages including Excel, SPSS, and R

- Proven success in a collaborative, team-oriented environment