LambdaTest - Marketing Manager - Content/SEO

Marketing Manager - Content/SEO

NOIDA, INDIA

- LambdaTest is a cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. LambdaTest provides access to a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing. The product roadmap is evolving and there are many more functionalities and features which will be added to the product. The company is angel funded by the leading investors and entrepreneurs of the industry. We are growing at a fantastic rate. This is an incredible opportunity for someone talented and ambitious to make a huge impact.

- You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll out a product that delivers the company's vision and strategy.

Requirement

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Experience

- 5+ years of experience with Bachelor's/Master's degree in communications, journalism, English, or a related field

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Expertise in content direction & video editing.

- Excellent written and verbal communication skills

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Up-to-date with the latest trends and best practices in online marketing and measurement