LambdaTest - Manager - Performance Marketing

Performance Marketing Manager

- We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud.

- Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.

- As the Performance Marketing Specialist, you would be responsible for owning Paid Marketing channels - deploy, monitor and strategise ad serving on these channels.

What You'll Do :

- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across paid platforms with a focus on lead quality and volume.

- Planning global digital marketing budgets and efficiently deploying budgets for optimal outputs from the spends.

- Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints.

- Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel.

- Analyse website traffic and ideate on experiments for conversion rate optimization.

- Execution and measurement of these experiments using different tools.

- Work closely with product and marketing teams to plan and execute 360-degree campaigns

- Research, assess and implement best and emerging industry practices

- Run experiments with clear success/failure metrics

Key Skills :

- Expert understanding of Google, Facebook, LinkedIn and other marketing platforms.

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy.

- Strong understanding of A/B testing, audience targeting, bidding strategies on all paid platforms.

- Working experience in advanced excel.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Ability to think through the user journeys (Google to Website) and optimize communication on all touchpoints.

What you should have :

- Excellent analytical skills and in-depth knowledge in Digital Marketing.

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, flexible and adaptable to changing priorities.

- Should have a relevant industry experience of 2-3 years.

- Should have previous hands-on experience on Google marketing tools.