LambdaTest - Manager - Branding & Communications

- As an experienced Brand Manager you will help us build our brand and raise brand awareness. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

- You will eventually build company's outward image. We'll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you. Ultimately, you'll help us improve our company's reputation and drive growth.

Responsibilities:

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Planning and execution of all communications and media actions on all channels, including online and social media

- Assisting with product development, pricing and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

Requirements:

- Proven working experience as Brand & Communication Manager.

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices