Kushal's - Brand Manager

Brand Manager

Responsibilities:

- Work with the leadership team in setting and creating the branding architecture with respect to sub brands, collections and product positioning.

- Build brand guidelines and ensure all touchpoints adhere to it.

- Analyze consumer insights/feedback and build/tweak interventions to meet the set guidelines.

- Devise branding strategies, drive branding initiatives and brand marketing campaigns.

- Collaborate with the various teams that need branding assistance.

- Engage brand ambassadors, influencers, and advertising agencies for branding.

- Monitor market trends, research consumer markets and competitors' activities.

- Align the company's retail and online messaging and the brand's direction, choices and tactics through strategic programs/initiatives.

Candidate Profile:

- MBA in Marketing certification from top design institutes like MICA, NIFT, NID, etc.

- PG in advertising preferred.

- 8-10 years in marketing with min 5 years should have been only in branding.

- Proven experience of driving brand campaigns and strategies.

- Experience in building brand(s) and experience in ecommerce branding experience preferable.

- Expert in product positioning, branding and customer segmentations.

- Basic experience in ATL media planning and buying.

- Strategic thinking and taking initiative.

- Design thinking & strong visualization skills.

- Strong oral and written communication skills.