Kuliza - Leader - Demand Generation & Inside Sales

Demand Generation & Inside Sales - Leader

Company :

- Kuliza helps BFSI enterprises build new age Fintech products and platforms to power their digital business

- Built 120+ digital products for various enterprises in India, Singapore, Middle East and US

- Clientele include HDFC Life, Aditya Birla Finance, UTI MF, Birla Sun Life AMC, Coverfox, ICICI bank, VP Bank (Vietnam), Standard Chartered Bank

- 300+ strong team, headquartered in Bangalore with offices in other cities such as Mumbai and Singapore

Key responsibilities; Details :

1. Demand Generation :

- Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate a pipeline.

- Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.

- Creating impactful nurture programs to improve conversion rates from leads to opportunities (SQL conversion)

- Working closely with the Head of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales

- Overseeing vendor selection and contracts as needed for inside sales agencies and others

2. Inside Sales :

- Manage in house ; inside sales resources

- Create, refine and deploy lead management processes

- Demonstrate ability to quickly analyze inbound leads and deploy appropriate processes

- Demonstrate ability to understand target accounts and create a cadence plan to successfully achieve outbound success

- Demonstrate ability to own a book of business and run a structured nurturing process

- Show ability to work alongside with business growth function in the handover process of a lead through to opportunity

Requirements ; Must have :

- 5+ years of B2B demand generation experience in SaaS

- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital

- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

- Managing agencies (for both inside sales and outbound lead generation)

- Direct inside sales management experience